Endura began over 25 years ago with a simple goal: to give every Indian the gift of better sleep. What started as a humble mattress brand has grown into a trusted name in the mattress industry. Our passion for quality, innovation, and customer comfort has helped us serve lakhs of happy sleepers across the country. Every mattress we craft is a reflection of our commitment to care, comfort, and long-lasting durability.

To deliver high-quality, affordable, and innovative sleep solutions that enhance health, comfort, and lifestyle for every Indian household.

To be India’s most trusted and preferred mattress brand by redefining sleep through excellence in design, technology, and customer satisfaction.